Algorand NFT Marketing Strategy 🟢💼

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Repository

Read the complete NFT Strategy here

NFTs header

Objective

To attract, engage, and delight creators, NFT marketplaces, buyers, and investors around the NFT space on Algorand with the promise of a vibrant and unbeatable community.

Value Proposition

Algorand is the world´s most scalable, secure, green, and decentralized blockchain ecosystem which is transforming economuc models and economies of all kinds. Founded by Turing Award-winning cryptographer Silvio Micali, Algorand is reshaping every industry - from TradFi and DeFi to new creator economies and beyond.

Initiatives

We have the ambitious goal of acquiring 1,000 artists, film creators, and musicians while retaining 80% of existing creators base this year. To help Algorand do that, we will pursue the following initiatives:

  • Create a powerful NFT hashtag
  • NFT Fanocracy approach
  • Algorand´s NFT Quests
  • Create a Website only for NFTs fandom
  • Events participation & sponsorship
  • Aggregate VC to launch a $$$ NFT fund
  • Increase exposure to social media
  • Increase NFT posts in the blog
  • Invest in Email Marketing
  • Sending out more Press Releases

NFT Target Market

This year, we should target the following industries where we´ll sell the opportunities that the Algorand NFT space offers while reaching out to creators and buyers:

  • Digital Art, Video & Music
  • Gaming
  • Sports
  • Fashion & Luxury
  • Virtual world

Harness the Power of Talent

Creating an efficient NFT Marketing Strategy to nurture NFT creators and buyers, and increase the ROI of our efforts it is specially critic if we want to leverage the highest trends for this year: fanocracy/fandom, short-form videos, (micro) influencers, branded social media, and measure the overall (NFT) customer satisfaction (Net Promoter / Customer Satisfaction Score). Algorand is the ideal home for NFT creators, collectors, and investors. And the previous initiatives focused on our target market on the different marketing channels (more on this later) will make Algorand NFTs different and with a competitive advantage agains other competing blockchains (L1/L2).

It is for this reason that we should harness the power of all the people of the Algorand Foundation with an extra focus on Marketing and Engineering departments. And finally, we need the continuous support of the Algorand community (algofam) and Algorand Community champions in every location and verticals.

Marketing Channels

Over the course of the year, we should launch (or ramp up) our use of the following channels for educating NFT creators and customers, generating leads, and developing brand awareness: webinars, website blog, virtual & IRL events, twitter, Instagram, YouTube, LinkedIn, and Facebook.